1. Illustrative
This type of music video narrative portrays a story in combination with the lyrics that can be visually seen.
For example, in the video "Fit But You Know It" by The Streets, we can see a man queuing to get some chips and a drink. This is at the same time as the lyrics announce this action.
2. Amplification
This type of music video narrative often portrays parts of a song metaphorically in conjunction with the lyrics and the repetition of illustrative video during the chorus. This is the most common music video narrative.
For example, Firework by Katy Perry (below) metaphorically and visually describes how particular minorites in society break the status quo and express who they are. During the chorus however, we see the artist singing the most important lyrics.
3. Contradiction
This type of music video narrative is where the images and visuals seen in the video contrasts the lyrics and meaning of the song at that moment for effect.
4. Disjunction
This type of music video narrative is where the meaning of the song is completely ignored and not reference within the video.
APPLICATION TO MY PRODUCT:
For my music video, I will definitely be using the Illustrative and Amplification music video narratives. I will use illustrative visuals to particular emphasise certain lyrics of the song and amplification to create metaphorical meaning to song through mise-en-scene.
