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| Front cover, back cover and outer spine. |
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| Inlay booklet part I. |
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| Inlay booklet part II. |
Showing posts with label Digipak. Show all posts
Showing posts with label Digipak. Show all posts
Digipak- Code of Conduct (Mayla Lee) Digipak Design
This is the complete design of the digipak for Mayla Lee's album, Code of Conduct.
Digipak- Song Names II
After a group meeting with key members of the target audience, we have picked out the final song names for the back cover of the digipak. These are:
1. Mutiny
2. Bad Habits
3. No Need for Words
4. Oops...
5. No Strings Attached
6. Climax
7. Mind Over Matter
8. Terms and Conditions
9. No.1
10. Breaking and Entering
11. Enemy Lines [Bonus Track]
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| Track names of the back cover of the digipak |
1. Mutiny
3. No Need for Words
4. Oops...
5. No Strings Attached
6. Climax
7. Mind Over Matter
8. Terms and Conditions
9. No.1
10. Breaking and Entering
11. Enemy Lines [Bonus Track]
Digipak- Colour Theme
Our digipak's colour theme will be mainly black and white in the background to match the prison/mugshot photoshoot images used.
Rose red is used throughout the digipak because it is the artists signature colour. Her artist name on the cover is rose red and the consistent use of this colour emphasises the personalised and flourished touch to it.
Highlights of blue and green will also be seen from inlay images of the poker game. This is a significant and important scene from our music video Bad Habits and we wanted to give this a nod in the digipak design. This connects the video to the digipak which reinforces the idea that we have created an artist as well as an album and advert.
Rose red is used throughout the digipak because it is the artists signature colour. Her artist name on the cover is rose red and the consistent use of this colour emphasises the personalised and flourished touch to it.
Highlights of blue and green will also be seen from inlay images of the poker game. This is a significant and important scene from our music video Bad Habits and we wanted to give this a nod in the digipak design. This connects the video to the digipak which reinforces the idea that we have created an artist as well as an album and advert.
Digipak- Fonts
After doing research of some existing products (here), I have noticed the following:
TRACK FONTS:
- There are more than one font used on a digipak.
- There tends to be about 2-4 different fonts used across the digipak; one for the artists name, one for the album title, one for track names and one for small print.
- Artist fonts stay the same from product to product- the font alone should be recognisable and relatable to the artist like a logo.
- Album and track fonts often can be visually related to the theme of the album.
With this in mind, I went onto www.dafont.com and looked for appropriate fonts for the digipak.
ARTIST FONTS:
I wanted to use a bold font for the artists font because to a large extent, it is the most important text on an album. This font needed to be unique as well as give the audience some indication what genre the artist belongs. In our case this is the pop genre. It came down to the following two fonts.
I wanted to use a bold font for the artists font because to a large extent, it is the most important text on an album. This font needed to be unique as well as give the audience some indication what genre the artist belongs. In our case this is the pop genre. It came down to the following two fonts.
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| A curvy, bold, flourished font. |
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| A bold, american college type font. |
ALBUM TITLE FONTS:
To match the prison theme of the digipak we decided to look for an appropriately matched font if possible. I found the "Octin Prison Free" font very interesting and when put through the stages of design looked very nice.
TRACK FONTS:
It was executively decided that the track font would be the same as the album title font. This adds a consistency to the product making the album design more authentic.
OTHER FONTS:
There is only one other font proposed to be used on the digipak and in the advert.
This is the Arial font. This font will be used for the special thanks/accreditation on the inlay of the digipak and will be used for the copyright information and small print on the disc and back cover.
This is the Arial font. This font will be used for the special thanks/accreditation on the inlay of the digipak and will be used for the copyright information and small print on the disc and back cover.
Digipak- Images
Our original idea for images for our digipak was a series of police mugshots where our artist would pose in a photoshoot style. We decided to stick with that idea and we have produced images from a photoshoot we planned at school.
PROPS:
HEIGHT CHART:
As printing off a real height chart would be expensive and unfeasible due to its sheer size we had to think of a way of creating an authentic looking height chart. We projected an image of a height chart from the internet onto a clean whiteboard in our media classroom then used a long ruler to draw over them.
PLACARD & CHALK:
We used a small children's play chalkboard as a placard for the mugshot. We then used chalk to draw on the "prisoners" information such as her name, prisoner number and the crime committed.
ISSUES FOUND:
We found that our lamp we were using was creating large shadow onto our board behind Jakarta. This lighting also gave her a more unflattering look which we didn't want to show. Instead, we turned the lights off in the room and used the cameras flash to illuminate the setting. This worked fantastically at the same time as eliminating any shadow.
Another problem that we had to overcome was that during the photoshoot the lines we had drawn on the board with marker kept rubbing off. In addition to this, we had issues reading the information of the board as the light from the camera flash was reflecting back decreasing the legibility of the placard. We resolved this with a bit of image editing in Adobe Photoshop.
PROPS:
HEIGHT CHART:
As printing off a real height chart would be expensive and unfeasible due to its sheer size we had to think of a way of creating an authentic looking height chart. We projected an image of a height chart from the internet onto a clean whiteboard in our media classroom then used a long ruler to draw over them.
PLACARD & CHALK:
We used a small children's play chalkboard as a placard for the mugshot. We then used chalk to draw on the "prisoners" information such as her name, prisoner number and the crime committed.
ISSUES FOUND:
We found that our lamp we were using was creating large shadow onto our board behind Jakarta. This lighting also gave her a more unflattering look which we didn't want to show. Instead, we turned the lights off in the room and used the cameras flash to illuminate the setting. This worked fantastically at the same time as eliminating any shadow.
Another problem that we had to overcome was that during the photoshoot the lines we had drawn on the board with marker kept rubbing off. In addition to this, we had issues reading the information of the board as the light from the camera flash was reflecting back decreasing the legibility of the placard. We resolved this with a bit of image editing in Adobe Photoshop.
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| Lighting issue before |
Digipak- Initial Ideas
As we have entered the production stages of our music video, we also need to create a digipak for it. Collaborating with a key member of our target audience, we've produced a few ideas in relation to what should be included on the digipak:
THEME:
We have looked into giving our digipak and crime/prison theme. Not only does this tie in with the rebellious and cheeky conventions of the dirty pop genre we are aiming at, it also gives us a general theme that we can base our other song names for our album.
IMAGES:
Images we would like to possibly create include:
-Being arrest
-Court/prosecution
-Police line-up mugshot
-Prison yard scene
-Prison lunch queue
-Prison cell
COLOUR SCHEME:
The colours most associated with the police and jail include black, white and dark/navy blue. We could add a black and white filter over the top of our images or include background items such as a police uniform or a height chart that are those colours.
FONTS:
We need to include around two or three different fonts on our digipak; one signature font for our artist's name, one title font and one font for the body of text on our album.
The idea of having the font from the placard from a police mugshot scene seemed very appealing.
SONG NAMES:
We hadn't thought of any song names for our album just yet but we would like to relate them to the following themes:
-Cons
-Partying
-Female power/dominance
-Crime
-Rebellion
-Anarchy
-Wealth
THEME:
We have looked into giving our digipak and crime/prison theme. Not only does this tie in with the rebellious and cheeky conventions of the dirty pop genre we are aiming at, it also gives us a general theme that we can base our other song names for our album.
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| Cher Lloyds "Want U Back" mugshot cover |
IMAGES:
Images we would like to possibly create include:
-Being arrest
-Court/prosecution
-Police line-up mugshot
-Prison yard scene
-Prison lunch queue
-Prison cell
COLOUR SCHEME:
The colours most associated with the police and jail include black, white and dark/navy blue. We could add a black and white filter over the top of our images or include background items such as a police uniform or a height chart that are those colours.
FONTS:
We need to include around two or three different fonts on our digipak; one signature font for our artist's name, one title font and one font for the body of text on our album.The idea of having the font from the placard from a police mugshot scene seemed very appealing.
SONG NAMES:
We hadn't thought of any song names for our album just yet but we would like to relate them to the following themes:
-Cons
-Partying
-Female power/dominance
-Crime
-Rebellion
-Anarchy
-Wealth
Digipak- Song Names
In terms of deciding what other track names we wanted to put on the back cover of our digipak, we had a little brainstorm over a Facebook chat. Jakarta and I had a long back and forth discussion of song names. We wanted to keep the track names identifiable the prison/crime themed digipak as well as a pop genre album.
Here are the track titles we came up with:
We decided that Code of Conduct would be a very good album title. A code of conduct is a set of rules outlining the responsibilities of, or proper practices for, an individual, party or organization. Related concepts include ethical, honor and moral codes, as well as halachic and religious laws. In this case, (and as seen in the image on the right) it relates to the artist playing by her own rules.
We are awaiting a target audience meeting to finalise the 11 track names that will feature on the back cover of our digipak.
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| A screenshot from the brainstorm. |
Here are the track titles we came up with:
- Code of Conduct
- Breaking and Entering
- Bad Habits
- Climax
- Wildest Moments
- Trapped
- Sweet Talker
- Evidence
- No Need For Words
- Lost For Words
- Mind Over Matter
- Mutiny
- Judgement Day
- Guilty
- Hustler
- Red Lips
- Getaway
- Delinquency
- Behind Enemy Lines
We decided that Code of Conduct would be a very good album title. A code of conduct is a set of rules outlining the responsibilities of, or proper practices for, an individual, party or organization. Related concepts include ethical, honor and moral codes, as well as halachic and religious laws. In this case, (and as seen in the image on the right) it relates to the artist playing by her own rules.
We are awaiting a target audience meeting to finalise the 11 track names that will feature on the back cover of our digipak.
Preliminary Task- Final Digipak
After recreating the opening minute to the music video The
A-Team by Ed Sheeran, we had to produce a digipak for our version of the
product.
Our song's genre was Indie Folk/Acoustic therefore we wanted
to include things that we would typically see in those genres. Indie is a genre
in which the artists focus solely on having fun and creating meaningful music.
We attended various social gatherings where we decided to take photos of the
party atmosphere.
The photos in the main cover are all from a camping party.
Due to them being taken on a disposable camera, the picture quality was very
poor. This resulted in them being very grainy and the flash of the camera lit
up the dark setting. The photos seem amateurish and therefore original. We
wanted this effect on the images as it emphasises our artist name and ethos as
well as establishing the idea that indie artists aren't presenting themselves
as perfect. We called our artist 'Take Two' as we produced a second version of the
music video. It also refers to the fact that it is difficult to execute a
task/goal successfully the first time round and that practice makes perfect.
At first, we had the original photo as the main feature of
the cover but then later added two bars down the left hand side. These bars can
be interpreted or related to the stripes on the clapperboard on a film set.
This also ties in with the artist name! To some it may look like a 'pause'
symbol, which could have implications that this artist/album has taken a long
time to be produced.
We used the photos of the artist where she isn't engaged in/aware of the camera. This makes the scene seem more authentic. Having no eye contact on the front cover to some extent gives it some underlying mystery and secrecy, as if she doesn't want us to see her face or in particular her eyes. The song is about how the character has to sell her body to make money to feed her addiction for Class-A drugs.
There is a basic and simplistic font for the front because
we didn't want to take the meaning away from the images which are the main
feature. The positioning of the title of the album is positioned on the back of
the camp chair again referencing film-making with the likes of a director’s
chair. The font is very small and in capitals so that is stands out and the use
of monotonous colour of white has connotations of the purity and colour of the
class A drugs she may be taking- cocaine.
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