Showing posts with label Production. Show all posts
Showing posts with label Production. Show all posts
Production- Code of Conduct (Mayla Lee) Magazine Advert
After lots of pop genre advert analysis, we have designed our own magazine advert:
Digipak- Code of Conduct (Mayla Lee) Digipak Design
This is the complete design of the digipak for Mayla Lee's album, Code of Conduct.
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| Front cover, back cover and outer spine. |
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| Inlay booklet part I. |
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| Inlay booklet part II. |
Digipak- Song Names II
After a group meeting with key members of the target audience, we have picked out the final song names for the back cover of the digipak. These are:
1. Mutiny
2. Bad Habits
3. No Need for Words
4. Oops...
5. No Strings Attached
6. Climax
7. Mind Over Matter
8. Terms and Conditions
9. No.1
10. Breaking and Entering
11. Enemy Lines [Bonus Track]
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| Track names of the back cover of the digipak |
1. Mutiny
3. No Need for Words
4. Oops...
5. No Strings Attached
6. Climax
7. Mind Over Matter
8. Terms and Conditions
9. No.1
10. Breaking and Entering
11. Enemy Lines [Bonus Track]
Digipak- Colour Theme
Our digipak's colour theme will be mainly black and white in the background to match the prison/mugshot photoshoot images used.
Rose red is used throughout the digipak because it is the artists signature colour. Her artist name on the cover is rose red and the consistent use of this colour emphasises the personalised and flourished touch to it.
Highlights of blue and green will also be seen from inlay images of the poker game. This is a significant and important scene from our music video Bad Habits and we wanted to give this a nod in the digipak design. This connects the video to the digipak which reinforces the idea that we have created an artist as well as an album and advert.
Rose red is used throughout the digipak because it is the artists signature colour. Her artist name on the cover is rose red and the consistent use of this colour emphasises the personalised and flourished touch to it.
Highlights of blue and green will also be seen from inlay images of the poker game. This is a significant and important scene from our music video Bad Habits and we wanted to give this a nod in the digipak design. This connects the video to the digipak which reinforces the idea that we have created an artist as well as an album and advert.
Digipak- Fonts
After doing research of some existing products (here), I have noticed the following:
TRACK FONTS:
- There are more than one font used on a digipak.
- There tends to be about 2-4 different fonts used across the digipak; one for the artists name, one for the album title, one for track names and one for small print.
- Artist fonts stay the same from product to product- the font alone should be recognisable and relatable to the artist like a logo.
- Album and track fonts often can be visually related to the theme of the album.
With this in mind, I went onto www.dafont.com and looked for appropriate fonts for the digipak.
ARTIST FONTS:
I wanted to use a bold font for the artists font because to a large extent, it is the most important text on an album. This font needed to be unique as well as give the audience some indication what genre the artist belongs. In our case this is the pop genre. It came down to the following two fonts.
I wanted to use a bold font for the artists font because to a large extent, it is the most important text on an album. This font needed to be unique as well as give the audience some indication what genre the artist belongs. In our case this is the pop genre. It came down to the following two fonts.
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| A curvy, bold, flourished font. |
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| A bold, american college type font. |
ALBUM TITLE FONTS:
To match the prison theme of the digipak we decided to look for an appropriately matched font if possible. I found the "Octin Prison Free" font very interesting and when put through the stages of design looked very nice.
TRACK FONTS:
It was executively decided that the track font would be the same as the album title font. This adds a consistency to the product making the album design more authentic.
OTHER FONTS:
There is only one other font proposed to be used on the digipak and in the advert.
This is the Arial font. This font will be used for the special thanks/accreditation on the inlay of the digipak and will be used for the copyright information and small print on the disc and back cover.
This is the Arial font. This font will be used for the special thanks/accreditation on the inlay of the digipak and will be used for the copyright information and small print on the disc and back cover.
Digipak- Images
Our original idea for images for our digipak was a series of police mugshots where our artist would pose in a photoshoot style. We decided to stick with that idea and we have produced images from a photoshoot we planned at school.
PROPS:
HEIGHT CHART:
As printing off a real height chart would be expensive and unfeasible due to its sheer size we had to think of a way of creating an authentic looking height chart. We projected an image of a height chart from the internet onto a clean whiteboard in our media classroom then used a long ruler to draw over them.
PLACARD & CHALK:
We used a small children's play chalkboard as a placard for the mugshot. We then used chalk to draw on the "prisoners" information such as her name, prisoner number and the crime committed.
ISSUES FOUND:
We found that our lamp we were using was creating large shadow onto our board behind Jakarta. This lighting also gave her a more unflattering look which we didn't want to show. Instead, we turned the lights off in the room and used the cameras flash to illuminate the setting. This worked fantastically at the same time as eliminating any shadow.
Another problem that we had to overcome was that during the photoshoot the lines we had drawn on the board with marker kept rubbing off. In addition to this, we had issues reading the information of the board as the light from the camera flash was reflecting back decreasing the legibility of the placard. We resolved this with a bit of image editing in Adobe Photoshop.
PROPS:
HEIGHT CHART:
As printing off a real height chart would be expensive and unfeasible due to its sheer size we had to think of a way of creating an authentic looking height chart. We projected an image of a height chart from the internet onto a clean whiteboard in our media classroom then used a long ruler to draw over them.
PLACARD & CHALK:
We used a small children's play chalkboard as a placard for the mugshot. We then used chalk to draw on the "prisoners" information such as her name, prisoner number and the crime committed.
ISSUES FOUND:
We found that our lamp we were using was creating large shadow onto our board behind Jakarta. This lighting also gave her a more unflattering look which we didn't want to show. Instead, we turned the lights off in the room and used the cameras flash to illuminate the setting. This worked fantastically at the same time as eliminating any shadow.
Another problem that we had to overcome was that during the photoshoot the lines we had drawn on the board with marker kept rubbing off. In addition to this, we had issues reading the information of the board as the light from the camera flash was reflecting back decreasing the legibility of the placard. We resolved this with a bit of image editing in Adobe Photoshop.
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| Lighting issue before |
Digipak- Initial Ideas
As we have entered the production stages of our music video, we also need to create a digipak for it. Collaborating with a key member of our target audience, we've produced a few ideas in relation to what should be included on the digipak:
THEME:
We have looked into giving our digipak and crime/prison theme. Not only does this tie in with the rebellious and cheeky conventions of the dirty pop genre we are aiming at, it also gives us a general theme that we can base our other song names for our album.
IMAGES:
Images we would like to possibly create include:
-Being arrest
-Court/prosecution
-Police line-up mugshot
-Prison yard scene
-Prison lunch queue
-Prison cell
COLOUR SCHEME:
The colours most associated with the police and jail include black, white and dark/navy blue. We could add a black and white filter over the top of our images or include background items such as a police uniform or a height chart that are those colours.
FONTS:
We need to include around two or three different fonts on our digipak; one signature font for our artist's name, one title font and one font for the body of text on our album.
The idea of having the font from the placard from a police mugshot scene seemed very appealing.
SONG NAMES:
We hadn't thought of any song names for our album just yet but we would like to relate them to the following themes:
-Cons
-Partying
-Female power/dominance
-Crime
-Rebellion
-Anarchy
-Wealth
THEME:
We have looked into giving our digipak and crime/prison theme. Not only does this tie in with the rebellious and cheeky conventions of the dirty pop genre we are aiming at, it also gives us a general theme that we can base our other song names for our album.
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| Cher Lloyds "Want U Back" mugshot cover |
IMAGES:
Images we would like to possibly create include:
-Being arrest
-Court/prosecution
-Police line-up mugshot
-Prison yard scene
-Prison lunch queue
-Prison cell
COLOUR SCHEME:
The colours most associated with the police and jail include black, white and dark/navy blue. We could add a black and white filter over the top of our images or include background items such as a police uniform or a height chart that are those colours.
FONTS:
We need to include around two or three different fonts on our digipak; one signature font for our artist's name, one title font and one font for the body of text on our album.The idea of having the font from the placard from a police mugshot scene seemed very appealing.
SONG NAMES:
We hadn't thought of any song names for our album just yet but we would like to relate them to the following themes:
-Cons
-Partying
-Female power/dominance
-Crime
-Rebellion
-Anarchy
-Wealth
Digipak- Song Names
In terms of deciding what other track names we wanted to put on the back cover of our digipak, we had a little brainstorm over a Facebook chat. Jakarta and I had a long back and forth discussion of song names. We wanted to keep the track names identifiable the prison/crime themed digipak as well as a pop genre album.
Here are the track titles we came up with:
We decided that Code of Conduct would be a very good album title. A code of conduct is a set of rules outlining the responsibilities of, or proper practices for, an individual, party or organization. Related concepts include ethical, honor and moral codes, as well as halachic and religious laws. In this case, (and as seen in the image on the right) it relates to the artist playing by her own rules.
We are awaiting a target audience meeting to finalise the 11 track names that will feature on the back cover of our digipak.
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| A screenshot from the brainstorm. |
Here are the track titles we came up with:
- Code of Conduct
- Breaking and Entering
- Bad Habits
- Climax
- Wildest Moments
- Trapped
- Sweet Talker
- Evidence
- No Need For Words
- Lost For Words
- Mind Over Matter
- Mutiny
- Judgement Day
- Guilty
- Hustler
- Red Lips
- Getaway
- Delinquency
- Behind Enemy Lines
We decided that Code of Conduct would be a very good album title. A code of conduct is a set of rules outlining the responsibilities of, or proper practices for, an individual, party or organization. Related concepts include ethical, honor and moral codes, as well as halachic and religious laws. In this case, (and as seen in the image on the right) it relates to the artist playing by her own rules.
We are awaiting a target audience meeting to finalise the 11 track names that will feature on the back cover of our digipak.
Production- Mayla Lee | Bad Habits Final Product
After a long few months of hard work and preparation, we have finished our music video titled Bad Habits by our artist Mayla Lee. A special thank you to all those involved in the filming of the music video and for those members of the target audience that we have used to produce it.
Production- Editing Day!
The purpose of editing day was to fully complete editing all of our footage in a final iteration of our music video. Not only have we achieved this, but we had time to split up as a group and edit/begin putting together digipak images and analyse magazine adverts.
Well done JKKSMedia!
Well done JKKSMedia!
Production- Filming Update VI
FILMING COMPLETE!!!
After not having a bar location for several weeks, the filming in this scene had been left until last. Sam, Jakarta and I met up after school and travelled to the newly renovated Plough Bar and Grill in Radwinter. We filmed for 2 hours and have now completed all the filming we need.
We look forward to editing our product!
After not having a bar location for several weeks, the filming in this scene had been left until last. Sam, Jakarta and I met up after school and travelled to the newly renovated Plough Bar and Grill in Radwinter. We filmed for 2 hours and have now completed all the filming we need.
We look forward to editing our product!
Production- Filming Update V
The poker scenes have now been filmed.
Personally, this was my favourite chunk of film to produce as I know we have some very nice shots and used mise-en-scene particularly effectively here. Also, I have now learnt how to play poker :) Here are some pictures from today's shoot:
Personally, this was my favourite chunk of film to produce as I know we have some very nice shots and used mise-en-scene particularly effectively here. Also, I have now learnt how to play poker :) Here are some pictures from today's shoot:
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| Low angle of Jakarta |
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| Over The Shoulder shot of Sam's card hand |
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| Low POV shot of the poker table |
Production- Filming Update IV
Despite starting the production stage at a good pace, we have come to a bit of a halt. Difficulties have arisen when obtaining permission to film at Parklands which was the main bar scene. This has meant we are going to have to find a new location and quickly.
Also, some actors will no longer be taking part and we have had to re-jig the cast. There will no longer be a bouncer in the video and the actors for mark #2 and #3 have swapped roles.
Hopefully these issues won't cause a long term delay and production will presume as soon as possible!
Also, some actors will no longer be taking part and we have had to re-jig the cast. There will no longer be a bouncer in the video and the actors for mark #2 and #3 have swapped roles.
Hopefully these issues won't cause a long term delay and production will presume as soon as possible!
Production- Artist Name
We needed to give our artist a stage name and a name we could print onto our digipak. As something we could start with, we asked Jakarta (who plays the main female character in our production) what her full name was- Jakarta Mayla Kippax. Due to her Spanish heritage she has quite a unique name.
She liked the idea of just using her middle name, "Mayla" as it is unique but also short and memorable. Lots of solo female artists have one word stage names- Rihanna, Britney, Beyonce, Shakira, Pink etc.
We then put forth this name to a group of target audience members. Many of these agreed that a one word stage name is conventional but that doesn't mean we have to abide by that. After many suggestions and about 10 minutes later, we had chosen the name "Mayla Lee". We liked the name as it features alliteration and also rolls off the tongue very smoothly as opposed to an overly concise "Mayla".
She liked the idea of just using her middle name, "Mayla" as it is unique but also short and memorable. Lots of solo female artists have one word stage names- Rihanna, Britney, Beyonce, Shakira, Pink etc.
We then put forth this name to a group of target audience members. Many of these agreed that a one word stage name is conventional but that doesn't mean we have to abide by that. After many suggestions and about 10 minutes later, we had chosen the name "Mayla Lee". We liked the name as it features alliteration and also rolls off the tongue very smoothly as opposed to an overly concise "Mayla".
Production- Filming Update III
Today we had the whole day to film the bedroom scenes for our music video at Jakarta's house where the setting is located. This is a large portion of the video and we are very happy that we have completed this after much anticipation and deliberation!
The bedroom scenes include the performance side where Jakarta or "Mayla Lee" sings into the mirror reminiscing of the nights events. We filmed it from 3 different angles and did this roughly 6-10 times. Each time we got her to do something different- either she would be singing into the mirror or singing and doing her makeup etc. We wanted to have as much footage as possible which would give us a better and easier time when it comes to editing. Filming also included bedroom scenes which included mark #2 when the watch is stolen.
Here are some sneek peeks at the filming today:
The bedroom scenes include the performance side where Jakarta or "Mayla Lee" sings into the mirror reminiscing of the nights events. We filmed it from 3 different angles and did this roughly 6-10 times. Each time we got her to do something different- either she would be singing into the mirror or singing and doing her makeup etc. We wanted to have as much footage as possible which would give us a better and easier time when it comes to editing. Filming also included bedroom scenes which included mark #2 when the watch is stolen.
Here are some sneek peeks at the filming today:
Production- Filming Update II
Today we have successfully completed our first portion of filming. We have filmed the entirety of our toilet scene where the character gets changed into a spare change of clothes. This has been filmed in a disabled toilet at school however, done such in a style that this will not be known to the audience. We used our planning timetable to work out when we had free periods during the day and we collaborated by bringing in the cameras and props etc. This took us roughly 1 hour and 40 minutes to complete for less than 15 seconds of film in the final cut of the video. This has put the rest of the filming into perspective, allowing us the estimate how long it will take to get each shot/scene completed.
Production- Filming Update I
After some production planning, we were going to film on Sunday 16th November at Parklands to get the bar scenes on film. Car journeys and times had been prepared however, we were later informed on the day of filming that we couldn't film. This was due to the fact that there was no one present on the location to open up the building for us. With this taken into account, we will have to prepare another filming day that does not occur on a Sunday.
Production- Group Production Meeting II
Our second production meeting has just been completed. We have created a timetable where we all have free lessons where we can meet up and possibly start to film our video. We plan to start filming at the Parklands Venue in Quendon, Esex on Saturday 15th.
Production- Group Production Meeting
For our first production meeting we decided to review what we had completed previously to be at this stage. So far we have completed our shot list and storyboard and have had a good think about the locations, props, actors and mise en scene.
Next we plan to meet up again with our timetables so we can plan when we are going to film.
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