Despite being associated with the pop genre, Jessie gives
off a rather gothic/punk look. This is a challenge against the stereotypical
'pop princess' convention.
The image that has been used is her album cover for
"Who You Are". This is the main feature of the advert. The
recognition of the album cover attracts members of the audience to the advert.
The artist in the advert, Jessie J, is in a predominantly black costume. She is
wearing black lipstick, eyeliner, black dyed hair and nail varnish. This gives
off a rather gothic/punk look. This mode of direct address links the artist and
her audience as it is directly appealing to them. The close up shot only shows
her face, hands and shoulders. This up 'close and personal' element of the
album matches the artist's personality and style. The image displays the artist
posing with her hands facing outwards and her mouth open. This pose could
possibly mimic a pair of horns suggesting the use of satanic imagery. However,
this gives us impressions of anarchy and rebellion. This inter-relates with the
colour scheme with the light background contrasting with the dark foreground.
The black colour theme is contrasted with the white background almost
metaphorically defining her. This makes her visually stand out.
The image in the advert takes up more than half of the
advert because it is arguably the most important feature. It shows the artist's
album cover and is what attracts people to view the advert in the first place.
The lower part shows additional information about the album that is less
important thus being a smaller part of the advert. The orientation of the
advert is portrait to match the stance of the artist in the image.
Jessie J has her own font and branding label. The bold
golden colours with the letters joining up flourish and join together. The
colour gold has connotations of regality, power and strength, wealth and
perfection. This matches our perception of the artist as a member of her target audience. It is very common to see artists with their own stage name label and custom font. This is a convention we have used when designing our digipak.
The name of the album "Who You Are" is in smaller,
thinner scrawled writing. This gives it the look of a signature which associates the album to her audience members. As this is her "debut album" the artist will want to connect with her audience as much as possible in order to grow. This obides by the Parasocial Interaction theory by Horton and Wohl's theory.
