Rose red is used throughout the digipak because it is the artists signature colour. Her artist name on the cover is rose red and the consistent use of this colour emphasises the personalised and flourished touch to it.
Highlights of blue and green will also be seen from inlay images of the poker game. This is a significant and important scene from our music video Bad Habits and we wanted to give this a nod in the digipak design. This connects the video to the digipak which reinforces the idea that we have created an artist as well as an album and advert.
