After recreating the opening minute to the music video The
A-Team by Ed Sheeran, we had to produce a digipak for our version of the
product.
Our song's genre was Indie Folk/Acoustic therefore we wanted
to include things that we would typically see in those genres. Indie is a genre
in which the artists focus solely on having fun and creating meaningful music.
We attended various social gatherings where we decided to take photos of the
party atmosphere.
The photos in the main cover are all from a camping party.
Due to them being taken on a disposable camera, the picture quality was very
poor. This resulted in them being very grainy and the flash of the camera lit
up the dark setting. The photos seem amateurish and therefore original. We
wanted this effect on the images as it emphasises our artist name and ethos as
well as establishing the idea that indie artists aren't presenting themselves
as perfect. We called our artist 'Take Two' as we produced a second version of the
music video. It also refers to the fact that it is difficult to execute a
task/goal successfully the first time round and that practice makes perfect.
At first, we had the original photo as the main feature of
the cover but then later added two bars down the left hand side. These bars can
be interpreted or related to the stripes on the clapperboard on a film set.
This also ties in with the artist name! To some it may look like a 'pause'
symbol, which could have implications that this artist/album has taken a long
time to be produced.
After with this design, we decided that maybe this image
should not be the sole feature of the cover. In response, we decided to add
more photos of the party to try and incorporate more visual features onto the
cover. I like the photos from this party, not only because of the omitted
effects of the imagery, but because of the setting and the atmosphere it
provides. Even though the audience were not there in person, the photos
represent friendship, fun and youth. These are conventions often seen in Indie
music videos. Most importantly, the images make it seem that the audience is
there in the scene without establishing a mode of direct address, like the
artist looking into the camera.
We used the photos of the artist where she isn't engaged in/aware of the camera. This makes the scene seem more authentic. Having no eye contact on the front cover to some extent gives it some underlying mystery and secrecy, as if she doesn't want us to see her face or in particular her eyes. The song is about how the character has to sell her body to make money to feed her addiction for Class-A drugs.
There is a basic and simplistic font for the front because
we didn't want to take the meaning away from the images which are the main
feature. The positioning of the title of the album is positioned on the back of
the camp chair again referencing film-making with the likes of a director’s
chair. The font is very small and in capitals so that is stands out and the use
of monotonous colour of white has connotations of the purity and colour of the
class A drugs she may be taking- cocaine.