FRONT COVER:
As the main image for the cover, we have used a grey scale screenshot from the video. We distorted this using an artistic effect in Microsoft Word named 'Plastic Wrap'. The background which was foliage, is particularly highlighted by this effect and gives it an abstract and hallucinogenic appearance. This ties in with the meaning of the song title, The A-Team, relating to Class A drugs. The main character is featured in the centre showing her importance and conforming to the pop genre that the artist is almost always seen in the middle of the frame. The font that displays the text 'Ed Sheeran's...' is called 'Freestyle Script' and mimics handwriting or a signature. It has been used as a subtle reference to the artist of the song who is known for his audience interactivity. It makes the cover look as if it's actually been signed. The title of the record, "The A-Team" starts in the centre in large, red and capitalised font. The red colour has connotations of danger, fear and strength which emphasises the meaning behind it; it is bold and deliberately plain because of this. A small reflection can be seen below this text which can be interpreted as a metaphor for self-deprivation or a fading away of something that was originally strong (eg. The characters personality and liveliness being lost due to a drug addiction.)
COMPACT DISC DESIGN:
The compact disc features the same text as the front cover so it has the same identity and meanings.We thought our last shot of the character spreading her arms was a particularly good idea to use on the design of the disc as it represents freedom, expression and openness. This is ironic as the audience would have to open the case in order to get the disc out. The background image is blurred out as the title and information on the disc is more important. This time, we used a red filter for the image to surprise the users an further emphasise the colour connotations. The compact disc logo features on the right hand side as does the words "promotional use only". This is because we won't actually be able to produce the disc and design in real-life. Around the edge of the disc there is copyright and production information making our disc look more realistic (as if it were to be produced.) Originally this text was black however it clashed with the darkness of the background image and the important text could not be seen. This is why it is white so it is visible.
